City Walk Dubai
Meraas
Our Role
Our Role
- Identity
- Art Direction
- Production
- Motion Design
- 3D Design
- Video Content
- Music
Meraas’ City Walk was the largest-scale multimedia project of 2016 in Dubai, and was featured in the 12 influential immersive environments completed in the last 12 months, by SEGD AWARDS 2017.
Inspired by Jules Vernes’ Voyage au centre de la terre, Voyage into Sound begins at the center of the earth, where the first beat is heard. The fountain arms create a volcano from which a 3d character rises, weightless. The spectators follow the character as he floats upwards, guided by sound waves and the evolution of the musical score.
This project reflects our ambitions, inspirations, and dreams. It is a manifestation of a distant future that is shaped by our collective imagination.
The immersive digital experience cover an aggregate canvas of over 680,000 ft2, the equivalent of 12 football fields, creating a luxury tourist and consumer destination of unparalleled ambition.
Our goal is to immerse the audience into a constantly moving, all-encompassing environment.
Awards
2018 World Retail Awards – Best Customer Experience Initiative for Mall Owners
2018 How International Design Awards – Best of Show
2018 SEGD Awards - 12 most influential immersive environments of the year
2017 German Design Awards – Finalist
2017 AV Awards – Finalist in the Hospitality Project of the Year
2017 Numix – Immersive Production Finalist
2017 Architizer A+Awards – Finalist
2017 DSE Apex Awards – Finalist
2017 Horizon Interactive Awards – Best in Category
Partners
Float4
XYZ Cultural Technology
Fly Studio
We produce meaningful and cutting edge experiences that combine motion graphics, set design, and technology.
