F1 Racing

Egg

Production Design & Performance

Our Role

Creative Direction
Production
Stage Design
Show Design
Motion Design
VFX

Gridspace teamed up with Egg, creating a priceless moment building anticipation as the countdown begins at a race starting line, to mark a great partnership of two preeminent brands known for their focus on innovation. Show director Véronique Dussault imagined a Flag performance, assisted by the Italian choreographer Antonio Barone.

Engagement and human connection are at the core of success in experience design.

The modern aesthetic harmonizes with the client's branding while drawing inspiration from the Italian flag-waving tradition known as Sbandieratori. This art form, a symbol of unity and heritage, vividly represents Italy’s rich cultural traditions, adding a dynamic and impactful dimension to the atmosphere.

Gridspace — Creative Studio
Creative Multimedia Director— Christian Pomerleau
Producer, Scenography — Hugues Letellier
Experience Design, Stage Director — Véronique Dussault
Production Director — Geneviève Lussier

Egg — Event Agency
Novelty Spain — AV Integration & Show Control
Merlo Factory — Set Build

Enhancing the Human Playground — studio@gridspace.ca

Bian6

Elektra / Arsenal Contemporary Art

Next Project