Shifting Gears
Mastercard
Our Role
Our Role
- Creative Direction
- Production Design
- Experiential Design
- Art Direction
- Scenography
- 3D Motion & VFX
- Creative Content
- Visual Identity
Guided by the Golden Ratio principles, we delivered inspiring designs, motion content, video installations, and curated performances that amplified Mastercard’s core identity. This project is proof of our commitment to creating sophisticated, impactful experiences that foster meaningful human connections.
A metaphor for a geometric language based on mathematical accuracy.
Visual Identity
The Golden Ratio inspired by the Fibonacci sequence is a visual metaphor for a geometric language based on mathematical accuracy. The ratio, but also the matter — In ancient Rome, gold paint made from gold powder was used for various purposes, primarily to signify wealth, power, and the divine.
Golden Ratio
While directly applying the Fibonacci sequence to understand today's world is not always straightforward. The sequence's underlying principles of pattern recognition and predictive modeling are powerful tools for understanding and anticipating customer behavior.
This concept, applied to the brand circle configuration guidelines, represents the foundation of the event's visual identity.
Within the DNA of the brand.
Art Direction
The set design embodied sophistication and modernity, combining warmth with minimalism. Organic textures, plush fabrics, and soft lighting created an ambiance of elegance and comfort.
Engagement and human connection are at the core of success in experience design.
Gridspace — Production Design & Creative Studio
Egg — Event Production & Logistic
Homy — Music & Sound Design
Novelty Spain — AV Integration & Show Control
Merlo Factory — Set Build
Enhancing the Human Playground — studio@gridspace.ca
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