Winning Mindset
Egg / Iconic Circles — CEO's Office
Our Role
Our Role
- Creative Direction
- Concept Design
- Art Direction
- Visual Identity
- 3D Motion / VFX
- Video Production
Our approach drew inspiration from the DNA of Boston—a city renowned for innovation, resilience, and performance culture. This creative pivot became the project's Narrative DNA and engine, allowing us to expand the "Winning Mindset" theme and elevate the brand in resonance with the executive audience.
Our studio created the communication assets and 3D motion content that elevated the live performances and executive keynotes. These assets were engineered to reinforce the brand across a 24-meter panoramic multimedia scenography, converting a strategic corporate directive into a cinematic reality.
As an elite track team
Visual Identity
The visual identity is shaped by a “Track” circuit line—referencing relay racing, where momentum depends on a precise handoff. This defined the Interlock concept: cross-departmental alignment as a catalyst for performance and collective success.
A key directive was to express the brand’s DNA without relying on the logo, anchoring the "Winning Mindset" through a purely inspirational narrative.
Tuning space & perceptions
Gridspace creates panoramic landscapes that make the audience experience the unreal.
Systems, people, and platforms don’t just connect; they interlock
Visual Identity
Interlock is about elements designed to fit together with precision and intent. The attendee badges physically connect, embodying collective strength through form.
Within an experience driven by momentum and human connection, the concept becomes tangible.
Gridspace — Creative Studio
Multimedia Creative Direction — Christian Pomerleau
Art Direction — Marie-Soleil Lachapelle, Hayley Lim, C. Pomerleau
Graphic Design — Marie-Soleil Lachapelle, Xavier Savage
Motion Design — Sindre Ulvik Péladeau, Patrick Trudeau
Music — Gab Gagnon, Clément Leduc (Homy)
Production — C. Pomerleau, Marc Bureau
Egg — Event Agency
Executive & Creative Production — Walid Atallah
Experience Creative Direction — Véronique Dussault
Project Management — Christy Smith
Line Production — Jacob Stanton, Melanie Forman
Scenic Design — Jeff Burgess
Decorator / Craftsmanship — Justine Silva
Technical Direction — Chance Woosley
Video Server Guru — Caleb Shamblin
Enhancing the Human Playground — studio@gridspace.ca
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